by swissjohn In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies cant be found on the web they dont exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.
So, the question comes down to what is in your companys bes...Read
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