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Tracking Market Trends: How To Source Products Ahead Of The Curve

by Chris Malta & Robin Cowie
Product sourcing is an ongoing process, not a one-time event. Too many e-tailers find a product and supplier, and think they’re done. But every product trend has a life-cycle – what your customers want today is not what they’re going to want in six months. You need to watch carefully where trends in your niche market are going, or you’ll soon find yourself sourcing products that are yesterday’s news.

See the Big Picture
There are two kinds of trending, and both are important to your retail business:

• First is trend tracking – this simply means looking at what’s popular in your market right now. This kind of trending is where hot lists and top ten lists come from – it follows what consumers are currently buying.

• The second kind of tracking is trend forecasting, or watching to see where today’s trends are headed, and what will be selling in six months or a year.
Read more!

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Tracking Market Trends: How To Source Products Ahead Of The Curve