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by Chris Malta & Robin Cowie Does your web site send the right message to potential customers? If you have a lot of traffic, but relatively few conversions, you may need to take a second look. Do your descriptions, tone, and listings generate buyer confidence? Your sales copy can have a big impact on your business — it’s important it be written in a way that adds to your credibility and tells visitors they’re in the right place.
Is Your Sales Copy Doing Its Job? There are certain things your copy should do for your customers:
1. It should present a problem and solve it. Don’t just state what your product is and what it does. Put forth a problem your customers can identify with, that your product solves, or create a situation where using it would be to their benefit. Recommends Phil Dunn, president of http://QualityWriter.com, “Lead with questions that deal with customer needs — talk about the end result they’re getting from that product.&rdqu...Read more!
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