At European level efforts with the British 375 euro per person per year, the crown, followed by France (327 euros), Italy (305 euros) and Germany (289 euros). Although Spain with 254 euro lays far behind our country, countries like Romania and Estonia are considered as the largest growth markets of the EU. That is the report by the British research firm Verdict Research that the consumption of cosmetics in Europe brought map.
A deputy director of Douglas perfumery is pleased with the outcome of the investigation. "Past years we were not even in the top five. We notice a strong growth, fragrances and skin care are extremely popular. Our customers normally bought a small perfume, now they buy more and more well known brand fragrances.
It’s remarkable that more young people from 16+ are buying perfumes. And they are not looking for the cheap products, but for the more expensive brands and for good advice. Young people are much more brand conscious than ten years ago. They want an iPod, they have the most fashionable mobile phones. And there is luxury make-up as well.
The general manager of Sephora UK says: "We are only since June on the UK market, but we have noticed already that professional make-up and accessories are more popular then ever..
2 dec, 2008
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