Women contribute only 30% of what they buy!

London - Men knew it already for years but the average woman spends about £1200 per year on clothes, but they wear only a fraction of that, just only 30% of all purchased items are worn.

Researchers concluded that women in general, have over 100 pieces of clothes hanging in their closet, but they use only 30. And it seems insane but favorite pieces that has cost less than £60 will be kept for at least 12 years. Those pieces are usually a dress, a skirt or a pair of shoes. As we asked the main reasons why women do not wear almost three-quarters of their clothes the respond with: 'out of fashion', 'seasonal clothing, or 'no longer fits' or just ' too often behave. Also women think that perhaps they might fit one day in there clothes again, or that maybe some day it will be fashionable again.

Previous studies of Cosmopolitan.co.uk claimed that three out of four young women think about shopping as much as men think about sex. 75% of women do so every minute of the day, for example, which handbag she last saw or that one dress that she wants to buy for a party.
It's no secret that women love handbags. But a British study now shows that up to 111 handbags are bought during a women's life. The researchers discovered that the average woman of thirty has 21 handbags and buys each month one more.

Within the investigation, the women also were asked about the reason for this large number, often they respond with: 'You never know what set of clothes fits with the bag' or because of sentimental reasons, they are not discarded:'A handbag can make the difference between an ordinary and fantastic look'.

The investigation was carried out on behalf of the Lakeside Shopping Center in Essex. But what is there all in such a bag addition to the normal items such as cell phones, keys and make-up. They put also painkillers, vitamins, extra panties, insect sprays and even first-aid kits are found in the handbag, writes the Daily Mail.

15 dec, 2008